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Epic games5/30/2023 ![]() Numbers: For 2022, the fourth full year of operation, Epic says its store drew a peak of 68 million monthly active users, up from 62 million in 2021. In other words: buy a game on one device and own it everywhere connect with a friend on one platform and be linked to them anywhere.There’s more: While Sweeney doesn’t express a vivid ambition to put Epic Games Store on an Xbox, PlayStation or Switch, he says Epic wants to work with all platforms to “agree to some industry standards to recognize player entitlements and also player social systems.” (Asked if Epic has the apps for those platforms built and ready to deploy, Sweeney says: “Yes, we have them.”) The end-game there, Sweeney says, is to get Epic’s store on iOS and Android, which he believes legal challenges and regulatory pressure will eventually allow.Epic is also tilting at Apple and Google, suing both companies - with mixed success - over their app store policies.State of play: The Epic Games Store is trying to close in on its PC rival, Steam, which it immediately challenged at launch in late 2018 by offering an 88%/12% revenue split for developers rather than a traditional 70%/30%. Sweeney says most digital marketplaces “have a single store per platform charging fees that are far, far higher than any real store would charge as a markup on goods, because they’re the only ones.”.What they’re saying: “I've always believed there's a tipping point that we're getting closer and closer to," Epic Games CEO Tim Sweeney tells Axios, "a new breakthrough, a new Cambrian or evolution type of event in the history of stores, that gets us out of the doldrums we've been stuck in for so long.” Why it matters: The company behind Fortnite and Unreal Engine has major ambitions to change global marketplaces for games and apps. Last year, the company offered 99 free games worth $2,240 on the Epic Games Store, and this likely remains a great way to support the growth of the digital storefront.Epic Games is moving full steam ahead with its 4-year-old online store, launching tools today to self-publish video games and prepping it for the day it can finally appear on iPhones and Androids. Last but not least, Epic Games announced today that its Free Games Program will carry on in 2023. The latter is already available on Steam in addition to EA’s own PC game launcher. In practice, this means that we could eventually see game subscription services such as Ubisoft+ or EA Play become available on the Epic Games store. Epic Games’ self-service publishing tools are now available in Epic’s Developer Portal and the company hopes that they will lead to “exponential growth in our catalog of games and apps.”Įpic Games announced today that it will add support for subscription services from third-party publishers and live service products in 2023. Starting today, all games published on the Epic Games Store are also required to support achievements, and multiplayer games also need to support crossplay across all PC stores. There’s a $100 submission fee per game with the Epic Game Store’s new self-service publishing tools, but all games also meet some requirements regarding game quality and prohibited content. Moreover, the Epic Games Store allows developers to use any payment solution and receive a bigger share of the revenue coming from in-app purchases. The Epic Games Store is quite attractive for developers as the company just takes a 12% cut on game sales compared to Valve’s 30% cut on Steam (which decreases once sales reach a certain milestone). “That’s more than any previous year and represents a significant increase over games we had available to players in 2021,” Epic Games said today. The Epic Games Store had a total of 1,548 PC games last year, with 626 new titles coming to the store in 2022. ![]() Since its launch back in December 2018, the digital storefront has become a more serious competitor to Steam and it now has over 230 million users. Epic Games announced today that it’s launching new self-publishing tools for game developers and publishers interested in releasing their games on the Epic Games Store.
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